Stef’s Previous Work
Stefan's big break came in 2015 when he teamed up with the prestigious tennis company 'Head.' Together they've launched the 'Frame & Play' campaign that catapulted him onto the global stage. The campaign, which challenged top-tier tennis players, went viral, amassing millions of views and endorsements from tennis legends like Murray, Djokovic, and Sharapova. The international media coverage solidified Stefan's status as a rising star.
2015
Taking a break from his global travels in 2016, Stefan paid tribute to his hometown of Novi Sad, Serbia, by filming a groundbreaking collection of freestyle tennis tricks that have yet to be surpassed.
2016
Since partnering with Head, Stefan's career has taken off, leading to global tours and performances at major tennis events. The culmination of this global success was an invitation to the world's most prestigious team tennis competition, the Davis Cup Finals.
2017
In 2018, Stefan delved deeper into digital marketing, collaborating with FedEx, a premium sponsor of the ATP Finals in London, to create a prestigious marketing campaign.
2018
In 2019, Stefan took on a new role at Wimbledon, hosting a unique show called "Trick or Truth" in partnership with the ATP. This innovative concept brought a fresh perspective to tennis entertainment, blending skill, humor, and audience interaction. The show's debut episode, featuring Miomir Kecmanović, showcased Stefan's ability to engage with players and captivate viewers.
2019
2020 marked a significant milestone in Stefan's career as he signed an exclusive multi-year partnership with Lacoste, making him the first-ever freestyle tennis ambassador for the renowned brand.
2020
Stefan met and challenged the next generation of tennis stars at the 2021 ATP Next Gen Finals. Players like Alcaraz, Musetti, and Korda attempted to replicate his famous trick shots, showcasing his influence on the sport.
2021
Stefan broke new ground by bringing freestyle tennis to the virtual world. Partnering with Fortnite and Naomi Osaka, he successfully integrated his iconic moves into the world's most popular video game.
2022
2023 was a landmark year for Stefan as he joined the prestigious Red Bull family, becoming the first-ever freestyle tennis athlete to do so. This significant partnership marked a significant milestone in his career, aligning him with some of his idols and inspiring athletes.
2023
2024 saw the realization of a long-held dream for Stefan as he collaborated with Red Bull Serbia to launch the innovative 'Target Practice' project. This groundbreaking initiative pushed the boundaries of freestyle tennis and set a new benchmark for the sport.